Shopify email automation: the campaigns every store should run

One-off newsletters take work every time. Automated emails are set up once and then go out on their own, to the right person at the right moment. For most stores they're where email marketing earns its keep.

Here are the campaigns worth running, what each one does, and when it fires.

The nine campaigns

1. Welcome. For new subscribers. Three emails over a week: a welcome with their first-order offer, then a look at your bestsellers, then a reminder before the offer runs out.

2. Abandoned cart. For shoppers who left items in their cart. A reminder an hour later, an offer the next day, a last call the day after. See our abandoned cart guide.

3. Browse abandonment. For known shoppers who looked at a product but never added it to their cart. Two gentle emails, no discount. If they add to cart, the abandoned cart sequence takes over.

4. First-time follow-up. For customers with exactly one order. A thank-you, then a review request, then an offer timed to when your customers usually come back for a second order.

5. Win-back. For good customers who've stopped buying. It waits until they're well past their usual reorder time, then sends three emails: a reminder first, then offers that step up.

6. Replenishment. For products people run out of. One reminder a few days before a regular customer would normally reorder.

7. Back in stock. For shoppers who asked to be told when a sold-out product returns. See our back-in-stock guide.

8. VIP. For your best customers. Recognition with no discount, and early access when you launch a new product.

9. Anniversary. A yearly email on the anniversary of a customer's first order: a simple thank-you for recent buyers, and an offer for those who've drifted away.

Rules that keep automation from going wrong

• Only email people who said yes. Consent first, every time.
• Space it out. With nine campaigns running, one customer can qualify for several at once. A sensible limit is no more than one marketing email a day, and three a week.
• Stop when the goal is met. A purchase should end the sequence that was asking for it.
• Don't train people to wait for discounts. Lead with a reminder, and save offers for the follow-ups.

What it costs

Most email tools charge by the number of contacts on your list, and the price climbs as your list grows. Before you choose one, work out what you'd pay at your list size today and at double it.

Nesvo runs all nine for you

Nesvo is a Shopify app that sets up all nine campaigns automatically from your store's data, with no flow builder to learn. Each campaign runs on autopilot or waits for your approval, your choice. Before any discount goes out, Nesvo shows what it costs against your real margin.

Every plan includes profit analytics. If you hit your email limit, sending pauses until you choose: there's no automatic charge and no automatic upgrade.

Install Nesvo on the Shopify App Store →